Software makes creating and editing toolpaths for any CNC machine quick, flexible and easy, which is a big help to push. It eliminates the need to develop or change the feature properties then generate or re-generate toolpaths.
Our biggest  problem had always been the complexity of our parts and finding subcontractors to machine the components at a reasonable and timely cost. This made it almost impossible to compete with the big guys. We do everything in house with the exception of anodizing. This makes us able to pass on the savings to our customers.